# What are the best streaming ETFs to invest in for 2024?

Jessica Washington · August 4, 2026

> ETFs (Exchange-Traded Funds) are investment funds traded on stock exchanges, similar to stocks, allowing investors to gain diversified exposure to a...

ETFs (Exchange-Traded Funds) are investment funds traded on stock exchanges, similar to stocks, allowing investors to gain diversified exposure to a specific market segment, such as streaming services.

The Roundhill Streaming Services & Technology ETF (SUBZ) was the first ETF focused exclusively on streaming companies, launching in 2021 with a focus on stocks like Netflix, Disney, and Amazon.

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As of 2024, the global streaming market is projected to exceed $200 billion, and the growth driven by subscription models, original content creation, and technological advancements is increasingly attracting investment.

The average annual growth rate (CAGR) of the streaming industry is estimated to be around 20%, which is significantly higher than traditional cable television, indicating a fundamental shift in media consumption patterns.

Streaming services often generate revenue from multiple sources, including subscriptions, advertising, and partnerships, which makes their financial performance more versatile compared to traditional media companies.

Innovative technologies, such as 5G and artificial intelligence, are enhancing streaming quality and user experiences, potentially influencing the performance of streaming ETFs by increasing user engagement and viewership.

The First Trust S-Network Streaming & Gaming ETF (BNGE) focuses not only on streaming services but also on the gaming sector, reflecting a convergence of these entertainment forms in consumer behaviors and preferences.

Video-on-demand (VOD) and live streaming significantly change the way consumers interact with media, creating a move away from static programming schedules to on-demand consumption, which is crucial for ETF performance assessments.

Factors such as user growth, geographic expansion, and content library breadth are vital metrics used to evaluate companies within streaming ETFs, directly influencing their market valuations and future earnings potential.

Some streaming ETFs like SUBZ are actively managed, meaning fund managers can make decisions based on real-time analysis and market conditions instead of strictly following an index, which can potentially enhance returns.

The shift from physical media to digital streaming is supported by data indicating that more than 60% of households in the US actively subscribe to at least one streaming service, underscoring a growing fundamental consumer trend.

The proliferation of smart devices, such as smartphones, smart TVs, and tablets, has facilitated on-the-go streaming, impacting the demand for services and indirectly influencing streaming ETF performance.

Streaming services are increasingly investing in original content; Netflix alone spends over $17 billion annually, highlighting the competitive landscape among streaming stocks and their direct impact on ETF valuations.

Many streaming ETFs are also influenced by regulatory changes, privacy laws, and international market expansions, factors that can either pose risks or create new opportunities for growth in this sector.

The streaming landscape is not solely dominated by audio-visual content; companies providing livestreaming services and platforms are emerging, reflecting a diversification of content types and investment avenues.

The concept of "binge-watching" catalyzed a rise in subscriber growth for streaming platforms, promoting algorithms that suggest personalized content, thus enhancing viewer retention and overall engagement.

The increasing prevalence of subscription fatigue among consumers may pressure streaming companies to innovate their content offering and pricing strategies, influencing their attractiveness within ETFs.

Streaming services like Hulu, which operate under ad-supported models, contribute to creating a diversified revenue stream, making their stocks attractive within ETFs that seek a blend of income and stability.

The competitive nature of streaming has led to mergers and acquisitions; understanding these dynamics and their implications for the sector is essential for ETF investors focusing on the future of content consumption and distribution.

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